Communication campaigns and events
Company
Quala Mexico
Role
Senior Communication Consultant
Year
2016-2018
My role encompassed creating strategies to strengthen the company's perception among its workers. Through physical and digital communication strategies, targeted campaigns, and event planning, I leveraged workers' engagement and reinforced institutional culture, ultimately motivating them to achieve their annual goals.
Campaign example
R&D Campaign
Incentive video promoting participation in R&D product testing.
Research & collaboration
Research Methods
Surveys | Ethnograpy | Focus groups | Interviews ​
Collaboration​
- I worked closely with the CEO, directors, and managers to define annual strategies and events. - I coordinated agencies and suppliers to deliver materials and services for campaigns and events.
Impact
With the planning and execution of events, we:
Increased the internal events satisfaction rate by 30%
from 2015 to 2016.