Born in Mexico in 1991, I have always combined an artistic inclination with an analytical mindset, driven by a deep curiosity about emotions and their social and economic impact.

​

My academic journey began with a Bachelor’s degree in Industrial Design from the Monterrey Institute of Technology and Higher Education (Tec de Monterrey), where I built a strong foundation in Design Thinking applied to diverse challenges. I later expanded my practice with a UX Design certification from Multiplica Academy, followed by certification as a Business Innovation Consultant and Design Strategist from IDEO U.

​

These experiences, together with a growing interest in psychology and sociology, ultimately led me to pursue a Master’s degree in the Psychology of Economic Life at The London School of Economics and Political Science (LSE), where I specialised in understanding and shaping human economic behaviour.

​

Beyond my professional work, I continue to nurture my creativity through poetry, drawing, and painting.